Tozeur is very much a city relying on tourism, but everything is done in a tasteful manner. Early developers understood that it was the traditions and culture that represented the possibilities for the future. While agriculture remains an important income, tourism employs a large part of the 40,000 inhabitants.

But it is not only the lifestyle and the specific architecture of Tozeur, that bring tourists out here. The city is well situated at the fringe of the seasonal large lake Chott el Jerid, allowing visits into the Sahara, as well as to many other smaller settlements.