Increasing air links between the Middle East and important business and travel hubs in the United States and other nations in the Americas are opening up new inbound and outbound tourism and business travel markets, says Reed Travel Exhibitions, organiser of the Arabian Travel Market - the region’s premier travel and tourism event which celebrates its 15th anniversary in 2008.

According to Simon Press, Exhibition Director, Arabian Travel Market, airlines based in the region, such as Emirates, Qatar Airways and Etihad Airways, which have all launched flights to major American cities such as New York, Washington DC and Houston are spearheading the two-way market expansion.